A real passion project for me creating Gen FC for Nike & ASOS. This campaign was all about generating hype around the Womens World Cup through a fashion lens.
📸 Serena Brown

It was followed by a internal workshop @ASOS HQ hosted by Debra Nelson and Tegan Price, who guided us through an afternoon of creative exploration where each ASOSer got to personalise their own Nike football jersey. Subsequently we had formed a female led community all excited about football as everyone catwalked their jersey creations through the office.

Event video content here.